As part of a massive awareness campaign, the U.S. government has reported spending $22.7 million on Census-related promotional products, including mugs, T-shirts, hats, water bottles and pencils. In total, 62.5 million promotional items have been given away in the campaign, at an estimated cost of a quarter per product or a nickel per person. According to a Census official, using promotional items as reminders, instead of sending government representatives door-to-door, could save U.S. taxpayers up to $85 million.

While government officials say the Census advertising campaign has been successful, some groups, including federal labor unions, have harshly criticized the marketing program. According to a report in the Chicago Sun-Times, at least some of the promotional items used...

It’s easy to observe Earth Day, coming up on April 22.  You can use public transportation, car pool, plant trees, participate in community clean-ups and use plenty of eco-friendly promotional products.  

More companies than ever before are using eco-friendly giveaways to promote their commitment to the environment. 

Here’s the list:

1.  Elephant-Poo Notebook - The ultimate recycled item, great for colleges and trade shows. 
2.  Bamboo Dinnerware - Perfect for office picnics, outdoor concert venues and fairs.
3.  Seed Paper Postcard - Ideal for environment-themed mailings and print promotions. 
4.  Shower Timer - Municipalities and utilities can promote water conservation.
5.  Recycled Tires Jar Opener - Auto dealerships and mechanics can give these to...

Nearly half of all business owners expect to see an increase in sales during the next three months, according to results of a national survey conducted by research and networking firm MerchantCircle. Survey data also shows that seven out of 10 small business owners now believe the economy is the same or better than it was one year ago. "Many of these signs point toward a healthier small business environment in 2010, and we're hopeful the macro economic climate can support that direction," said Darren Waddell, vice president of marketing for MerchantCircle.

While more small business owners are positive about sales, many are still struggling to access credit. A full 59% of those surveyed say credit availability has worsened since December, with just 5% saying access to credit has improved. The tight credit market has tempered overall optimism...